Growth Marketing Glossary

A controlled experiment comparing two versions of a webpage, email, or ad to determine which performs better. Also known as split testing.

The process of determining which marketing channels or touchpoints contributed to a conversion or sale.

The percentage of visitors who leave a website after viewing only one page, indicating the quality of traffic and page relevance.

A prompt that encourages users to take a specific action, such as 'Buy Now', 'Sign Up', or 'Download'.

The percentage of customers who stop using your product or service over a given period of time.

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

A marketing strategy focused on creating and distributing valuable, relevant content to attract and engage a target audience.

The systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

The total cost of acquiring a new customer, including marketing and sales expenses. Calculated by dividing total acquisition costs by the number of new customers.

The complete experience a customer has with your brand, from initial awareness through purchase and beyond.

The predicted revenue a customer will generate throughout their entire relationship with your business. Helps determine how much to invest in customer acquisition.

A series of automated emails sent to prospects or customers over time, typically used for nurturing leads.

A digital marketing strategy involving sending emails to prospects and customers to promote products, nurture leads, and maintain customer relationships.

The visual representation of the customer journey from awareness to purchase, showing how users move through different stages of engagement.

A process of rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.

A data-driven approach to marketing that focuses on rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.

A visual representation showing where users click, move, and scroll on a webpage, helping optimize user experience.

Measurable values that indicate how effectively a company is achieving key business objectives.

A standalone web page designed for a specific marketing campaign, optimized to convert visitors into leads or customers.

The process of attracting and converting prospects into leads through various marketing activities and channels.

A targeting option that finds new customers who share similar characteristics with your existing customers.

Technology that automates repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing workflows.

Marketing strategy where businesses pay to display ads on platforms like Google, Facebook, LinkedIn, or other advertising networks.

An advertising model where advertisers pay a fee each time their ad is clicked, commonly used in Google Ads and other platforms.

When a product meets market demand and satisfies customer needs, leading to sustainable business growth.

A form of online advertising that targets users who have previously visited your website but didn't convert, showing them relevant ads across the web.

A metric that measures revenue generated for every dollar spent on advertising. Calculated as revenue ÷ ad spend.

The practice of optimizing website content and structure to improve visibility and ranking in search engine results pages.

The overall experience a user has when interacting with a website, application, or digital product.

A metric that measures how many new users each existing user brings to your product through referrals or sharing.