Key Outcomes
- 20 meetings booked in the first 60 days from net-new accounts.
- 55% close rate on qualified opportunities driven by refined ICP.
- 3x pipeline lift within targeted segments through list enrichment.
Awell Health partnered with us to break into the US market. We combined ICP refinement, list enrichment, and a 4-step outbound sequence to reliably generate qualified meetings and downstream revenue.
Client Overview
Awell Health is a clinical workflow automation platform that helps providers orchestrate care pathways and improve operational efficiency. Their low-code tooling integrates with existing systems to streamline multi-step clinical processes.
Challenges
Low-quality ABM lists and data gaps.
Unclear ICP for US healthcare buyers.
Strategy
Defined the Ideal Customer Profile (ICP)
Prioritized clinical operations leaders at mid-market and enterprise providers.
Cleaned and Enriched Target Accounts
Used Sales Navigator and Apollo to validate titles, emails and buying committees.
Launched a 4‑Step Email Sequence
Personalized messaging focused on care coordination and operational impact.
Ongoing Optimization
Weekly analysis to iterate copy, targeting, and send windows.
Results
20
Meetings in 60 days
55%
Close rate on SQLs
3x
Pipeline growth
“Their systemized outbound gave us predictable meetings and a cleaner pipeline.”
Director of Growth, Awell Health
